Google Ads Search Advertising Certification
Master search campaigns, keyword match types, Smart Bidding, and ad extensions
441 practice questions
Page 14 of 23
A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?
4 answer options
What’s a best practice when writing a headline for a Search Ad?
4 answer options
An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.”” How will broad match benefit the company’s campaign?
4 answer options
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?
5 answer optionsMultiple correct
What content could be used for a structured snippet extension?
4 answer options
A marketing manager with a fixed budget wants to drive as many customers as possible to their website. Which bidding strategy can meet the marketing manager’s needs?
4 answer options
Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses
5 answer optionsMultiple correct
A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?
4 answer options
An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find. Which steps, in order, could the skater take to interact with Google Search Ads?
7 answer options
A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding. How can automated bidding help the manager accomplish this goal?
4 answer options
A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?
4 answer options
Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?
4 answer options
Match each Search Audience solution with the benefit that it can bring to your campaigns.
4 answer optionsMultiple correct
What’s a good use case to leverage Customer Match?
4 answer options
An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?
4 answer options
A travel marketer wants to serve their ads only to potential customers who are specifically looking for all-inclusive vacation options in Paris. The marketer decide to use an exact-match keyword of “all-inclusive vacation Paris.” Which search terms might match with this ad?
4 answer options
What’s a best practice for effectively using Performance Planner?
4 answer options
Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?
4 answer options
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Select All Correct Responses
5 answer optionsMultiple correct
Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions?
4 answer optionsMultiple correct