One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

Question

Accepted Answer

Maximum CPC bid of the ad showing one position lower on the page.

Answer

location targeting of the ad showing one position lower on the page.

Answer

cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.

Answer

Ad Rank of the ad showing one position lower on the page.