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Question 389 of 441
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Google Ads Search Advertising Certification
One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
Maximum CPC bid of the ad showing one position lower on the page.
location targeting of the ad showing one position lower on the page.
cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
Ad Rank of the ad showing one position lower on the page.
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