Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

Question

Accepted Answer

His ads won’t be shown to users searching for the uncarried brand.

Answer

Common misspellings and synonyms of his keywords will still allow his ads to be shown.

Answer

Jimmy’s ads will appear at a lower rate when users search for the television brand.

Answer

Ads for Jimmy’s business will be shown to the widest possible audience.