If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

Question

Accepted Answer

Customer Match relies on your own data instead of a remarketing tag

Answer

Customer Match allows you to reach people who have been to your website

Answer

Customer Match allows you to reach people who haven’t been to your website yet

Answer

It wouldn’t be a good fit. You have to tag your website to use Customer Match