How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

Question

Accepted Answer

They can give her an idea of how often her ad is shown to potential customers

Answer

They can help her calculate how often someone clicked on her ad and then converted

Answer

They can help her evaluate how engaging her ad is to potential customers

Answer

They can give her an idea of how often someone clicked on her ad