How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

Question

Accepted Answer

It’s better because the failure to bid efficiently can make you miss valuable conversions.

Answer

It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.

Answer

It’s better because the correct bid can often be a hard-to-reach static target.

Answer

It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.