Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

Question

Accepted Answer

More ads in an ad group means more options for success in an auction.

Answer

More ads in an ad group increases the chances of showing more than one ad per auction.

Answer

More ads in an ad group means they receive a higher-quality score.

Answer

More ads in an ad group means lower bounce rates for landing pages.