Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?

Question

Accepted Answer

Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”

Answer

Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.

Answer

Bob’s ad will only appear if the search terms contain the exact keyword, “television.”

Answer

Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.