Assets help give users which two things they want to get out of their search queries? Select 2 Correct Responses
Select all correct answers
Correct Answers
They provide information based on their moment.
They provide relevant information.
Why is this the correct answer?
Assets help give users two things they want from their search queries: information based on their moment, and relevant information. Google Ads assets (formerly extensions) enrich text ads with additional details — such as sitelinks, callouts, location information, and phone numbers — that respond to the user's current context and need. Information based on their moment means the asset delivers what is contextually appropriate right now (such as a call button during business hours); relevant information means the asset content directly matches the intent and topic of the search query.
Why are the other options incorrect?
They provide attractive imagery.
Attractive imagery is associated with image assets specifically, not assets as a whole — the two defining things that all assets provide are moment-based and relevant information, not visual appeal.
They provide product and service comparisons.
Product and service comparisons are not what assets are designed to provide as a category — while structured snippet assets can list features, the core purpose of assets is delivering moment-relevant information.
Real-World Example
A plumbing company uses call assets, location assets, and sitelink assets. Someone searching 'emergency plumber near me' at 10pm sees the call button prominently (information based on their moment — urgent, mobile, after-hours) and a sitelink to 'Emergency Call-Out Rates' (relevant information). The enriched ad achieves a 52% higher CTR than the same ad without assets, as users get exactly what they need from the search.