An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?

Question

Accepted Answer

The edited ad is less relevant to the keywords within the ad group.

Answer

The Quality Score for the account was reset after the ad was edited.

Answer

The edited ad has a lower conversion rate after the changes were made.

Answer

The advertiser’s landing page is down for maintenance.