A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

Question

Accepted Answer

The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.

Answer

The campaign’s budget needs to increase by 25%.

Answer

The campaign is performing better than 75% of the manager’s other Search campaigns.

Answer

The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.