A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

Question

Accepted Answer

Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

Answer

Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network

Answer

Group them in a single ad group

Answer

Create a new campaign for every bed she sells in her store