A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Question

Accepted Answer

He can better understand whether potential customers find his ads appealing

Answer

He can better understand what happens after potential customers click his ads

Answer

He can get an idea of how many people who’ve seen his ads actually became customers

Answer

He can get an idea of how many people double clicked his ads