Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?

Question

Accepted Answer

They should define the goal they want to achieve with an App campaign.

Answer

They should create a library of assets to use during the ad creation process.

Answer

They should gather feedback from people who use their app regularly.

Answer

They should conduct thorough research on apps belonging to similar businesses.