What impact has machine learning made on the marketing industry?

Question

Accepted Answer

Advertisers can crunch more data at scale than ever, to drive better business outcomes.

Answer

Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.

Answer

Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.

Answer

Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.