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Question 146 of 184
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Google Ads App Campaigns Certification
What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Select 2 Correct Responses
Select all correct answers
Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentives.
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.
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