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Google Ads App Campaigns
Question 146 of 184
Google Ads App Campaigns Certification
What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Select 2 Correct Responses
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Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentives.
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.
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