Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?

Question

Accepted Answer

They provide additional conversion data, so better business decisions can be made.

Answer

They unlock additional segmentation options for placements that occur on YouTube.

Answer

They’re an effective way to directly compare conversion data against similar businesses.

Answer

They offer insights into video assets, so best-performing ones can be given priority.