Google Ads App Campaigns Certification

Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

4 answer options

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

4 answer options

Clara’s colleague recommended she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?

4 answer options

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on which criteria?

4 answer options

Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

4 answer options

What are two ways marketers can benefit from machine learning in Google Ads? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

4 answer options

Maria completed the “Headline” section of her text assets and now needs to complete the “Description” section. Which factors must Maria consider?

4 answer options

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?

4 answer options

Rita’s working to expand a travel app into new markets in southeast Asia. When considering how she should localize app design and payment methods, what should Rita do first?

4 answer options

Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

What are two reasons why businesses should consider building a mobile app? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Which of the following definitions describes “Events” in relation to app measurement?

4 answer options

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

4 answer options

Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

4 answer options