Google Ads App Campaigns Certification

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

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Google App campaigns are designed to deliver relevant ads to users based on a large number of inputs. What are three examples of signals that may be used by an App campaign? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

You’re working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?

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What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

4 answer optionsMultiple correct

In Google Search campaigns, Jenny routinely replaces low performing ads, but knows Google App campaign best practices are different. For her Google App campaign, how often should Jenny replace low-performing assets with new and improved ones to prevent ad fatigue?

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Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

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What impact has machine learning made on the marketing industry?

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Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

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Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

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Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

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Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Why might a shopper prefer to make a purchase using a retail app rather than a retail website?

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Which three tracking solutions do Google App campaigns offer?

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Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.) Select All Correct Responses

4 answer optionsMultiple correct

A creative agency is creating image assets for an upcoming app campaign. Which two of the following responses are considered best practices? (Choose two.) Select 2 Correct Responses

4 answer optionsMultiple correct

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?

4 answer optionsMultiple correct

Which statement is true regarding Conversions in a Google App campaign?

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Which benefit of Google App campaigns aligns with the following statement about machine learning?

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Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

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