Google Ads App Campaigns Certification

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

4 answer options

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

What’s a benefit to gathering data about events that happen in an app?

4 answer options

Which of the following roles does an app play in overall business strategy?

4 answer options

What two things are essential for a Google App campaign to run smoothly and successfully? (Choose two.) Select All Correct Responses

2 answer optionsMultiple correct

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

4 answer options

Which three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

At what level in the Google Ads interface does the marketer select Android or iOS as the mobile app platform?

4 answer options

Why should companies with physical locations embrace app usage?

4 answer options

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

4 answer options

You’re working with a creative agency to develop image assets for an app campaign, and the agency wants to know what aspect ratios are accepted. How do you respond?

4 answer options

Which two advantages do humans have over machines when it comes to marketing? (Choose two)

4 answer optionsMultiple correct

What are the three tracking solutions for Google App campaigns?

4 answer options

Why should marketers align with their app developer teams?

4 answer options

What report might help identify countries in which an app is getting visitors, but isn’t yet localized?

4 answer options

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses

3 answer optionsMultiple correct

Which two in-app actions are examples of those relevant to the retail industry? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

What two things are marketers realizing as machine learning becomes more widely used? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Which brand safety measures are in place by default when setting up a Google App campaign?

4 answer options