Google Ads App Campaigns Certification
Promote mobile apps across Search, Display, YouTube, and Google Play
184 practice questions
Page 4 of 10
What drives impact at scale for Google App campaigns?
4 answer options
Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
You work for an agency, and it’s time to discuss creative assets with your client. For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
4 answer options
You’re creating an app campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an app campaign?
4 answer options
Desmond has an online library full of quality images of his app. What’s the maximum number of image assets Desmond can add to one ad group within a Google App campaign?
5 answer optionsMultiple correct
How do the majority of app downloaders discover apps?
4 answer options
How does asset variety help with reach?
4 answer options
Match the following building blocks of Google App campaigns with their descriptions.
2 answer optionsMultiple correct
Your colleagues have read a lot about Google App campaigns and are eager to start a campaign of their own. What’s the first step they should take before they use the Google Ads interface?
4 answer options
For a Google App campaign optimising to a tCPA of £10, what would be the recommended minimum budget?
4 answer options
You’ve read a lot about Google App campaigns and you’re excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
4 answer options
Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?
4 answer options
Your company owns a productivity app and plans to expand outside of the US into Latin America. They hire a professional translation service and believe it’ll be ready to launch as soon as the translation is complete. Which steps should they consider taking before launching?
4 answer options
Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?
4 answer options
As a marketer for an eCommerce business, which reason highlights why apps matter to you?
4 answer options
Which app type is the most downloaded on Google Play?
4 answer options
What are the four types of ad assets available in Google App campaigns?
4 answer options
After running a Google App campaign for several days, you’ve noticed it’s still in a learning phase. Which factor can cause an App campaign to stay in the learning phase for an extended time?
4 answer options
For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses
5 answer optionsMultiple correct