AC
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Google Ads App Campaigns Certification

Promote mobile apps across Search, Display, YouTube, and Google Play

184 practice questions

Page 2 of 10

21

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

4 answer optionsMultiple correct

22

What are the two key components of a high-quality app experience?

4 answer options

23

Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

4 answer options

24

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

5 answer optionsMultiple correct

25

What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

5 answer optionsMultiple correct

26

Which statement summarizes a Google App campaign?

4 answer options

27

Where do users spend the most time when on mobile devices?

3 answer options

28

Which statement is true regarding conversion rates between apps and mobile web?

4 answer options

29

Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

30

Match each statement about machine learning with the related benefit of Google App campaigns.

3 answer optionsMultiple correct

31

A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?

4 answer options

32

Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

33

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

4 answer options

34

You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct Responses

4 answer optionsMultiple correct

35

Image assets for an app campaign should adhere to which two of the following responses? (Choose two.) Select 2 Correct Responses

4 answer optionsMultiple correct

36

Which three statements about machine learning are true? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

37

You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?

4 answer options

38

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

4 answer options

39

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

40

What’s an advantage to having software developer kits (SDKs) in place from both Firebase and other measurement partners?

4 answer options