Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

Question

Accepted Answer

Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad.

Answer

Image assets tend to load slower on mobile devices when there’s text overlay.

Answer

Image assets with text overlay can only be shown on some Google inventory.

Answer

Google Ads policies don’t allow more than 25% overlay text on an image asset.