Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Question

Accepted Answer

Maintain one evergreen ad group, and use additional ad groups to explore different themes .

Answer

Create a new campaign and ad group for each different theme.

Answer

Maintain the same ad group, and introduce additional assets based on various different themes.

Answer

Replace her existing ad group with a new one using a different theme.