An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Question

Accepted Answer

They should use $2 tCPI to start a new Google App campaign for installs.

Accepted Answer

The correct answer is: 2

Answer

Last Updated on 8 months ago by School4Seo Team

Answer

tCPI (target cost per install) is calculated by dividing total cost (or revenue, in this case, as a proxy) by the number of installs. In this case, $1,000 revenue divided by 500 installs equals $2 per install. Using this $2 tCPI as a starting point aligns the campaign with the app’s historical performance, providing a reasonable target for acquiring new users. This helps ensure the campaign remains within a desired cost range while driving installs.

Answer

Since the daily campaign budget should be set at least 50x your tCPI. According to this calculation, they should use 2 to start a new Google App campaign for install.