Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Question

Accepted Answer

Define a goal he wants to achieve with an App campaign.

Answer

Create a library of assets he might use during the ad creation process.

Answer

Gather feedback from people already using his app regularly.

Answer

Conduct thorough research on apps belonging to similar businesses.