You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

Question

Accepted Answer

You’re paying in different currencies for a global ad campaign.

Answer

You want to apply frequency management to your deal.

Answer

You’re working across multiple publishers within a deal.

Answer

You want to guarantee a fixed number of impressions.