Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does? Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network. Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers. Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential. Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
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