Display & Video 360 Certification
Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
It allows you to decrease impressions in certain regions.
It allows you to increase ad exposure to the same users.
It allows you to decrease your unique reach.
It allows you to reinvest your budget to reach new users.
Correct Answer
It allows you to reinvest your budget to reach new users.