Display & Video 360 Certification
Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?
The Brand Lift report can’t show up instantly in Display & Video 360
Brand Lift can’t be measured for audio ads.
Display & Video 360 can’t support Brand Lift measurement.
Brand Lift can’t be measured for Programmatic Guaranteed deals.
Correct Answer
Brand Lift can’t be measured for Programmatic Guaranteed deals.