Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

Question

Accepted Answer

Brand Lift can’t be measured for Programmatic Guaranteed deals.

Answer

The Brand Lift report can’t show up instantly in Display & Video 360

Answer

Brand Lift can’t be measured for audio ads.

Answer

Display & Video 360 can’t support Brand Lift measurement.