Display & Video 360 Certification
Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
Open auction deal
Preferred deal
Private auction deal
Programmatic Guaranteed deal
Correct Answer
Programmatic Guaranteed deal