Display & Video 360 Certification
What step should be taken to determine which creatives had the lowest eCPM over the last month?
Go into the creative section for the advertiser and compare the inline metrics for eCPM
Generate an Audience Composition report grouped by audience with the CPM metric selected
Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Generate a Standard report grouped by creative with the eCPM metric selected
Correct Answer
Generate a Standard report grouped by creative with the eCPM metric selected