What step should be taken to determine which creatives had the lowest eCPM over the last month?

Question

Accepted Answer

Generate a Standard report grouped by creative with the eCPM metric selected

Answer

Go into the creative section for the advertiser and compare the inline metrics for eCPM

Answer

Generate an Audience Composition report grouped by audience with the CPM metric selected

Answer

Generate an Inventory Availability report grouped by site and multiply average CPM by frequency