Display & Video 360 Certification
What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.
Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.
Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
Correct Answer
Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.