What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

Question

Accepted Answer

Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.

Answer

Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.

Answer

Viewable view-through conversions (VTCs) can only be enabled on a last interaction attribution model.

Answer

Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.