In what Display & Video 360 scenario does it make sense to use inventory packages?

Question

Accepted Answer

A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.

Answer

A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.

Answer

For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.

Answer

A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.