Display & Video 360 Certification
For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
When you’re working across multiple publishers within a deal.
When you want to guarantee a fixed number of impressions.
When you want to apply frequency management to your deal.
When you’re paying in different currencies for a global ad campaign.
Correct Answer
When you’re paying in different currencies for a global ad campaign.