Display & Video 360 Certification
A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
Programmatic Guaranteed deal or Preferred deal
Open Auction deal or Private Auction deal
Open Auction deal or Programmatic Guaranteed deal
Private Auction deal or Preferred deal
Correct Answer
Private Auction deal or Preferred deal