Stuart is in the market for a rain coat. He did a Google search and clicked a link to an outdoor clothing site named CoverUp.com. What must the site marketer for CoverUp.com do to make a good ﬁrst impression of the site on Stuart?

Question

Accepted Answer

Provide a very welcoming experience for him

Answer

Display a video window of products in use

Answer

Display all their products on the home page

Answer

Display their most popular products on the home page