James is a marketer at PopWeb, a user-focused organization. James has been given advice to establish a relationship with the development team at PopWeb. Why is it important for a user-focused organization such as PopWeb, for marketers to establish relationships with developers?

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Accepted Answer

To understand the constraints that limits developers when they’re building a site or app

Answer

To build morale within the organization and, in turn, promote a supportive work environment

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To encourage developers to implement marketing related changes quicker than usual

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To gain assistance from the developers when it comes to creating content on Google Ads