You’re an agency account executive working with a new games app developer. They’ve been running ads across in-app inventory and mobile web. To find out about purchases in both platforms, which report should you check on?

Question

Accepted Answer

You should check on the Instant Report with total conversions metric

Answer

You should check on the Path to Conversion Report with total revenue metric

Answer

You should check on the Multi-device Report with cross screen conversion metric

Answer

You should check on the Reach Report with impression reach metric