You’re a marketer for a wedding planning business, and you’ve been running a campaign across mobile web, mobile app, and desktop web platforms. When reviewing the campaign, you see that mobile-related metrics aren’t appearing. What may be the cause for the missing metrics?

Question

Accepted Answer

Mobile reporting dimensions weren’t added into Report Builder.

Answer

The campaign only allowed for the “mobile app” option.

Answer

The “mobile website” option was not enabled in the campaign.

Answer

The campaign only included the “mobile app installs” option.