Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign in order to accomodate the client’s needs?

Question

Accepted Answer

You should use Publisher Spec library to effectively transcode videos.

Answer

You should wait until all three publishers provide video ad specifications.

Answer

You should wait until all three publishers have the same specifications.

Answer

You should use only one placement for all three publishers.