What is required to track mobile app conversions using Floodlight tags?

Question

Accepted Answer

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

Answer

A Floodlight tag with the activities set to collect in-app variables, available in DT files

Answer

A dynamic publisher pixel implemented in the Floodlight tag

Answer

An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK