Campaign Manager 360 Certification
What does an “execution channel” represent in the Planning process?
An area to enter the user’s objectives, budget, and start and end dates
A “channel” created between an advertiser and publisher as soon as the RFP is sent
The act of sending an RFP to begin the negotiation process with the publisher
The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
Correct Answer
The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed