What does an “execution channel” represent in the Planning process?

Question

Accepted Answer

The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

Answer

An area to enter the user’s objectives, budget, and start and end dates

Answer

A “channel” created between an advertiser and publisher as soon as the RFP is sent

Answer

The act of sending an RFP to begin the negotiation process with the publisher