Campaign Manager 360 Certification
Learn ad serving, trafficking, creative management, and reporting in CM360
220 practice questions
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A bookstore owner has chosen to add a 720×720 MP4 video ad placement to their In-stream Video campaign. In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?
4 answer options
A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on. Which report should they look at?
4 answer options
You’ve been running a campaign for your bottled water company across mobile phones, tablets, and desktops. You’d like to figure out which devices your ads have appeared. Which report should you check on?
4 answer options
A streaming services startup wants to make sure their ad is streamed in one country, but not another for brand safety considerations. What resource should they use to review these metrics?
4 answer options
An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad. What’s a good way to view these metrics?
4 answer options
A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps you’d use to describe Campaign Manager 360’s process?
4 answer options
You need to explain what Campaign Manager 360 is to a client. What answer will you give them?
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A client asks you to explain what Campaign Manager 360 is. What answer will you give them?
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What’s a key differentiator of Campaign Manager 360?
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Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad. To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
4 answer options
Your client, a music studio, has asked you to share specific video campaigns metrics with them. To meet this request, you’ll show them the number of times users turned down the sound on their video and the number of times users restarted their video ad. Which two rich media metrics from Campaign Manager 360 would help you meet this request?
4 answer options
You’d like to share video campaign metrics with your business partners. You plan to show them the number of times people stop their video ad and the number of times people restart their video ad. To meet this goal, which two rich media metrics from Campaign Manager 360 would you share?
4 answer options
A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
4 answer options
An agency’s client, a hair care products company, has just launched a new line of shampoos for children. To find out how many new and unique people have been buying their shampoo and have seen their media campaigns, which reports should they look at?
4 answer options
Using Campaign Manager 360, what kind of Verification settings would notify you if your ad was running beside content that wasn’t suitable for your brand?
4 answer options
One of the high-priority webpages a marketer’s ads serve to has content on it that she’s unsure is right for her brand. Which Verification setting within Campaign Manager 360 would let her know if the content was okay?
4 answer options
Within Campaign Manager 360, what type of Verification settings will tell you if your ad ran beside content not suitable for your brand?
4 answer options
Your salon client is launching a new video campaign with most of the information airing at the :25 mark. You want to see how many times that message was viewed. Which video benchmark should you review within Campaign Manager 360 reporting?
4 answer options
You’ve begun a video campaign to promote your grocery-delivery startup. Most of the information you want an audience to be aware of begins at the half-minute mark, so you’d like to know if they’ve viewed that information. Which video metric should you look for within Campaign Manager 360 reporting?
4 answer options
Your client, a travel-booking company, is starting a new video campaign. The actionable information airs after the :25 mark, so you’d like to know how many times that message was viewed. Which video metric should you look at within Campaign Manager 360 reporting?
4 answer options