Campaign Manager 360 Certification
Learn ad serving, trafficking, creative management, and reporting in CM360
220 practice questions
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Your client’s campaign is ready to run across four publishers, each with their own video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign in order to accomodate the client’s needs?
4 answer options
A new art supplies store client has begun a campaign to promote how-to-paint videos with a downloadable promotion. They’re using a counter tag as one of their Floodlight tags in Campaign Manager 360.If your objective is to measure how many people downloaded the promotion, what counting method should they use?
4 answer options
You’re a marketing manager for an online French foods store who, to enhance a sale, added a downloadable list of recipes on your site. Since you’ve also added a counter tag as one of your Floodlight tags in Campaign Manager 360, which counting approach should you use to measure downloads?
4 answer options
You’re the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You’re comfortable with coding and want to work with a Google solution to measure app conversions. What solution should you pick?
4 answer options
You’re working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you’re also comfortable with coding. Which solution should you select that meets your needs?
4 answer options
An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser. Which ad inventory options should they select?
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An agency is building a mobile ad campaign with their client who wants their ads to serve to a current-generation browser. To meet their goal, which ad inventory option should they use?
4 answer options
A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers. Which ad inventory option should they work with?
4 answer options
Your client is an advertising agency that manages multiple clients across various categories .How should they structure their Campaign Manager 360 instance(s) to make sure there’s simple transferability?
4 answer options
At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?
4 answer options
A manager at an advertising agency works with several clients across different categories. How should they organize their Campaign Manager 360 instance(s) to make certain transferability is simple?
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What are the key inputs for conversion attribution after third-party cookie deprecation?
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After the deprecation of a third-party cookies, which of these are key inputs for conversion attribution?
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When third-party cookies deprecate, what are the critical inputs for conversion attribution?
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A hotel client asks you to measure how many users participated in their rewards program. Which Floodlight capability would you use to measure the information they’ve requested?
4 answer options
During website conversions, you’d like to find out which billing postal codes users entered. Which Floodlight feature can you use to help measure that information?
4 answer options
Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?
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Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you’ll also work with. How will you organize their Campaign Manager 360 network, so that they’re able to separate their business units and maintain a holistic overview of the company?
4 answer options
Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company. What kind of framework will you need to permit this kind of differentiation?
4 answer options
After setting up a campaign, a furniture company is ready to upload creatives for it. Which four options for creatives will they be able to use in Campaign Manager 360?
4 answer options