Campaign Manager 360 Certification
Learn ad serving, trafficking, creative management, and reporting in CM360
220 practice questions
Page 3 of 11
What report shows how long it takes for a customer to convert after interacting with an ad?
4 answer options
What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
4 answer options
Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
4 answer options
What feature can be used to combine log-level impression and click data for a custom reach analysis?
4 answer options
What is the more cost-effective way to restrict ads served to a specific geographic region?
4 answer options
What targeting rules display an ad to users who have viewed a product, but not purchased it?
4 answer options
Which two tabs in Reporting provide access to viewability data? (select two)Select All Correct Responses
4 answer optionsMultiple correct
What timezone is used in Data Transfer (DT) timestamps for impression and click files?
4 answer options
What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
4 answer options
The Insights tab in Reporting shows the view performance against which three goals? (select three)Select All Correct Responses
4 answer optionsMultiple correct
Which functionalities are available to manage conversion data using the API? (select two)Select All Correct Responses
3 answer optionsMultiple correct
What is the limit to retrieve log data from a Data Transfer Google Bucket?
4 answer options
What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
4 answer options
What action can be taken to select which columns appear in the trafficking interface?
4 answer options
What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
4 answer options
What counting method tracks the number of sales made or items purchased?
4 answer options
To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
4 answer options
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
4 answer options
What counting method tracks the number of sales made or items purchased?
4 answer options
For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
4 answer options